Beats By Dre
The Beats By Dre project was a challenging and very rewarding project. The project was high-profile with a very short timeline and we took it over from another agency that couldn’t deliver. Our task was to find a way to engage viewers during the grand opening of the flagship Beats By Dre store in SOHO. We came up with a strategy to engage viewers using an interactive kiosk app, it was displayed on a large touchscreen PC with Beats Audio. The app used a video with a social giveaway component to capture leads and create new customers. We had 9 business days to collaborate as team and execute. My team and I really came together during that project, the long nights and collaboration really improved our chemistry. I believe that chemistry and culture are necessary ingredients to great creative. Culture and chemistry can’t be faked and everyone has to buy in and contribute.
Red and white circular sign with the Beats by Dre logo, mounted outside a building with ornate architectural details and fire escape stairs.
Collection of electronic devices including a black portable speaker, a white portable speaker, a laptop displaying an online store for beats by dr. dre headphones, and a pair of black over-ear headphones, all set against a black background.
An HP all-in-one computer displaying a Beats by Dre headphone earphone replacement webpage with a black Beats headphones connected to the computer.
A computer monitor displays a black-and-white image of a crowd of young people at a concert or party, with a prominent man in a baseball cap and chains raising his hand. A red banner on the screen reads "Sign up for exclusive beats updates." Next to the monitor is a white Beats by Dre portable speaker.
A computer monitor displaying a website for Beats headphones, with a pair of white and gray Beats headphones beside it.