Irvine Company
For more than fifteen years I have partnered with the Irvine Company to design digital experiences that connect people to retail destinations in meaningful ways. From interactive AR storytelling at Fashion Island to AI-powered holiday shopping assistants and cross-device platforms like Retail Therapy, my work has consistently blended strategy, creativity, and technology to enhance customer engagement and elevate Irvine Company’s premium brand presence.
Holiday Helper 2024
An AI-powered shopping assistant designed to make holiday gifting easier. I led the UX and creative direction for Irvine Company Retail Properties’ first AI-driven digital experience. The mobile web app helped shoppers find personalized gift recommendations and store promotions, delivering a seamless bridge between online discovery and in-person shopping. The launch was supported by a campaign video optimized for social, web, and email.
Impact: Increased engagement across Irvine Company’s retail properties and introduced a new standard for customer interaction during the holiday season
Holiday Helper 2025: Coming Soon
Building on the success of the first launch, I led a refined version of Holiday Helper with an elegant, streamlined interface and smarter AI recommendations. This iteration focused on improved personalization, faster search, and a more cohesive visual design that elevated Irvine Company’s premium retail brand.
Impact: Strengthened customer adoption year-over-year and positioned the platform as a repeatable digital tradition for the holidays
